Nicolle, here. Haven't updated for a while because I've been busy with my current project, 4Music.com. The website for Channel 4's musical endeavours, 4Music.com. I spent a year during my MA learning about the non-commerical side of music and digital culture and now I'm fully entrenched in a role that requires me to make a great product ... that makes money. So how do we do it?
It's not that there's not money to be made. The challenge is making content that we as journalists can be proud of. There are lots of sites that offer celebrity gossip and music news that don't delve into entertaining journalism.
The other challenge is making a site that leads technologically.
I guess you, the audience, will be the judge...